Recruiting insurance agents has always been a big challenge, filled with dilemmas and many unanswered questions. While sourcing an insurance agent, we always have this doubt in our mind, that the effort which we are putting in to recruit, train and develop the new insurance agent is going to pay-off or not? Is this new agent going to work hard to pour in more business? Is he going to be an asset or a liability? No one want to ‘carry dead woods’ in the team, especially when the pressure of business targets is piling on our shoulders. Unfortunately, 80% of insurance recruiters fail to recruit productive insurance agents only because they have not set the basic criteria of screening the profile of a person before offering him the agency. Hence, many-a-times it happens, that ‘we bring in a wrong person to a right place’, which ultimately spoils the whole productive work place.
The insurance companies have understood and also have
tried to address this issue well in advance by setting their own criterias for
appointment of insurance agents. Yet, it has been observed that, due to
business pressure, the set rules of appointing an insurance agent are
frequently overlooked and as a result people who are not serious about working
and earning money get recruited. Moreover, the mentality of people towards the
word ‘agent’ is also increasingly becoming negative and hence, it is becoming
more difficult to recruit right people.
Despite of all odds, we can still recruit most productive
people as insurance agents. People who will bring in great business and will
grow along with us. People who are willing to work and earn good money on
commission basis are still out there yet to be approached or made aware of such
a fantastic earning opportunity which they can explore. There are many
Development Officers, Sales Manager & Business Development Managers in
insurance industry who are recruiting great agents despite of all odds and even
generating great business. How they are doing it? How they are managing to
recruit good agents and generate great volumes of business? What new techniques
and sources they are using to recruit good agents?
The answer to these question is, they all are following
two techniques religiously and are getting great results.
A. Sticking to the basics criteria of
recruiting agents and
The basic criteria of
recruiting insurance agent should ideally be as :
A.
Basic
Criterias:
1.
Educated
2.
Responsible ( Married or should have dependents )
3.
Living in the city for atleast past 20
years
4.
Should have need to earn extra money
5.
Should have a zeal to work as an
entrepreneur.
The
recruitment activities which most of the successful insurance recruiters
perform, are the very important secrets
to their great achievements in insurance industry. There are specific
recruitment activities which have helped many insurance recruiters to build
some of the most productive insurance agents’ in their team. Those are the
people who have contributed to create many MDRTs, COTs and even TOTs. The
recruitment activities which they execute are driven with the specialized
approach and with immense focus on doing each and every aspect of the activity
correctly and with a difference.
There
are mostly two types of recruitment activities which they execute:
Active
Recruitment Activities are those recruitment activities where you meet your
potential insurance agent personally,
with a proper appointment and convince him to join you as insurance agent. It
can be a one-on-one interview based
recruitment activity or even a group recruitment activity. The conversion ratio
in this type of recruitment is very high and most importantly you get best
opportunities to interact with you potential insurance agent before they join
you.
Passive
Recruitment Activities are those recruitment activities which helps us to
generate productive and precise database of the targeted profile which we want
to recruit. For example, let us assume that we want to recruit house wives or
professionals like Doctors, Lawyers and CAs or retired people or even ex-army
men in our team. Passive recruitment activities are designed to help us
generate the database of specific profiles which we want to recruit. Once we
have the precise and productive database, it becomes very easy to approach them
and convince them to join us as insurance agents.
We at Agents Recruitment .com, have compiled the most productive
recruitment activities in our best selling training material “ Recruiting
Agents ( Edition 1 & Edition 2 ) “. The training material is available in instantly
downloadable PDF format from our website www.agentsrecruitment.com. All the recruitment activities
has been tried and tested in real life, in real situation and with real people
and hence they have given great results in all parts of the country. To
download the training material, visit us at http://agentsrecruitment.com/products/.
Author – Ravi Takle
Agents
Recruitment .com
Most
Effective Ways of Recruiting Insurance Agents
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